Sub-brand, experience, and UI design for HSBC’s pop-up coffee shop at the World Economic Forum in Davos.
In collaboration with Nexus Studios, I created a graphic language for signage, video, animation and touch-screen. A triangle from the existing HSBC logo was utilised and built upon to convey the concept of a global network of data, as well as a simple arrow that would point visitors to, and around the experience.